Marketing Attribution
ROIVENUE™ is a leader in data-driven marketing attribution: Unleash the power of AI-driven attribution model, overcome the challenge of Walled Gardens and drive profitable growth via better marketing budget allocations!
Our Clients
Break down Walled Gardens and get true cross-channel attribution
Get cross-channel attribution
Roivenue’s Synthetic Touchpoints technology correctly assigns 90+% of impressions to converting customer journeys, finally cracking the longstanding problem of Walled Gardens and providing true cross channel-attribution.
Data-driven Attribution
Compare different data-driven attribution models and get simple and actionable insights from your marketing data. Assess marketing channel effectiveness and attributed ROI using our data-driven attribution models. Finally, understand the ROI of your marketing campaigns and assign your budget and time to those channels which bring you the best results.
Insight through the whole customer journey
The customer journey consists of multiple touch points. Customers tend to come into contact with your business across multiple marketing channels before converting. Data-driven marketing attribution models enable you to understand how these different channels work together. It shows you the contribution of every touchpoint along the way.
Performance Monitor
Compare different data-driven attribution models and get simple and actionable insights from your marketing data. Assess marketing channel effectiveness and attributed ROI using our data-driven attribution models. Finally, understand the ROI of your marketing campaigns and assign your budget and time to those channels which bring you the best results.
Would you prefer to try it on your own?
Schedule a live demo and our product expert will demonstrate how to begin increasing your marketing ROI with ROIVENUE.
BOOK DEMOBudget Optimizer™
Identify oversaturated or undersaturated channels and get recommendations for budget reallocation based on your goals. The model learns from the client’s historical investments and revenues and then proposes an optimized online channel mix and budget split. You can configure it for maximizing profit, revenue, reaching a target ROI or focusing on select channels.
Make sense of your Marketing data
Enter the modern era. Say goodbye to guesswork. See, analyze and optimize your marketing campaigns – take control, sit in the driver’s seat.
3x obrazek
Start getting ALL your campaign data now -
Resources
Data-driven Attribution in Google Analytics 4: All you need to know and comparison with independent Data-driven Attribution Model
Google has recently completed a significant overhaul in web measurement, marking the end of Universal Analytics – a long-standing industry standard for the past nine years. The change encompasses more than just...
