Roivenue Resources
Live webinar: Cross-device attribution without cookies - accurate measurement for tomorrow's marketing
Do you advertise online? And is it the same as it was 8 years ago? You probably have at least one of the following problems: - Your customers are using multiple devices which makes tracking their journey difficult - Advertising
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Case Studies
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Webinar
The Cookie crumbles: rethinking Digital Attribution in a privacy-first world
Digital marketing managers have long relied on third-party cookies to track user journeys, measure campaign effectiveness, and refine strategies; however, the landscape is shifting rapidly. With growing privacy concerns and major browsers phasing out Read More
Product update: Model Comparison Page
We're excited to introduce you to our redesigned Model Comparison page! Based on your valuable feedback, we've made significant updates to enhance your data analysis experience. This new design adds some cool features that make it easier and faster for you to work with data. Get a closer look at these game-changing innovations that will help you work smarter with data. Read More
Meta's Ad-Free Subscription Model Draws Criticism from Privacy Advocates
In a recent development, Meta, the parent company of Facebook and Instagram, launched a paid subscription service offering ad-free access to its platforms in the European Union, European Economic Area, and Switzerland. While Meta claims this move aims to provide users with more choices, it's met with criticism and pushback from privacy advocates and organizations. Read More
Watch our webinar and panel discussion: MMM, MTA, or both?
Don't miss this dynamic live panel discussion where industry experts explore the evolving landscape of marketing analytics. Read More
Product update: Configurable Dashboards
With the introduction of Configurable Dashboards Roivenue presents its latest feature, simplifying workflows and enhancing reporting. Customize and adjust dashboards effortlessly, whether for personal use or seamless sharing with others! Read More
Product update: Filter Panel
Discover the latest upgrade designed to make your experience even more seamless: the enhanced Filter Panel. We understand that your preferences matter. That's why, in our latest update, we're putting the power in your hands—customize the filter panel to match your needs effortlessly. Read More
How Data-driven Attribution Works in Google Analytics 4
In the ever-evolving landscape of online marketing, understanding how user interactions impact conversion probabilities is a key to success. Google Analytics 4 (GA4) has introduced a new approach to attribution modeling, offering insights into the customer journey. In this article, we are going to explain the methodology behind this data-driven attribution model. Read More
Data-driven Attribution in Google Analytics 4: All you need to know and comparison with independent Data-driven Attribution Model
Google has recently completed a significant overhaul in web measurement, marking the end of Universal Analytics – a long-standing industry standard for the past nine years. The change encompasses more than just... Read More
Case Study – Robot World
Robot World is a company that specialises in home and garden robots, specifically robotic vacuum cleaners, pool vacuum cleaners and robotic mowers. They have also succeeded in penetrating the growing market with programmable toys. Robot World differentiated themselves by selling high-quality products only – each of which they personally tested and... Read More
Webinar: Demystifying GA4 – the facts on attribution modeling in Google Analytics
With the recent shift from Universal Analytics to Google Analytics 4 (GA4), the digital world has undergone a significant transformation. GA4 introduces Data-Driven Attribution (DDA) modeling, but its practicality has left marketers with questions. In our upcoming webinar... Read More
🔑Unlocking New Possibilities: Roivenue’s Summer Product Update
As the summer sun shines upon us, Roivenue is here to brighten your day with exciting updates and enhancements to our platform. In this blog post, we'll take you through the highlights of our summer product release, showcasing how Roivenue continues to empower marketers and advertisers. From seamless exports to Google BigQuery, improved credential management, and tantalizing glimpses of upcoming features, there's plenty to be excited about. Let's dive in! Read More
Can you trust GA4 DDA (data driven attribution)?
GA4 DDA is an easy-to-use attribution model; however, like any machine–learning based model, DDA is a black box. It is therefore fair to ask: can you trust GA4 DDA attribution data? Read More
How to break walled gardens and properly assess top of funnel campaigns
Expondo enhances top-of-funnel ad evaluation with ROIVENUE Synthetic Touch. By combining Google Analytics and Facebook data, the tool provides accurate insights, showcasing significant improvements in Facebook ad efficiency. This informs strategic decisions and lays the groundwork for future expansion. Read More
Roivenue product update: May 2023
Ever since the Cambridge Analytica scandal of 2013, Facebook closed off their impression data to third-party measurement tools, meaning that objective evaluation of 25% of global digital ad revenue has been impossible to achieve for years. Read More
Webinar : Walled Gardens of Facebook (and others) FINALLY CRACKED: Introducing Synthetic Impressions™
Ever since the Cambridge Analytica scandal of 2013, Facebook closed off their impression data to third-party measurement tools, meaning that objective evaluation of 25% of global digital ad revenue has been impossible to achieve for years. All that is changing now, thanks to Roivenue’s Synthetic Touchpoints technology. Read More
The Luxury Closet Improved Return on Marketing by 17% Within 1 Month of Using Roivenue
The Luxury Closet is an established player in the high-end fashion industry. This was achieved by systematically improving internal processes and focusing on using the right data to drive decisions. In the complicated world of modern online marketing, they had been feeling that using only Google Analytics data is holding them back and preventing them from further growth, and so they decided to do something about this. Read More
Roivenue is joining forces with ScanmarQED. The Acquisition will provide a world-class data-driven solution for Marketers
Today, we are proudly announcing that we were acquired by the Netherlands based company, ScanmarQED, which shares a very similar vision and will allow us to get smart analytics tech to marketers around the world much faster. Read More
First Free Trial AI Attribution on Earth Just Launched
After months of hard work, Roivenue finished the Free Trial feature which allows anyone to create an account in 15 minutes and try Roivenue for free. Our webinar brings a detailed overview of the process to show marketers the new functionality. Read More
7 Tips How to Save Your Marketing Budget with Data-Driven Decisions
We're launching a series of training sessions delivered by hand-picked experts! Join us on our never ending quest to provide the wisdom for marketers. Read More
Introducing: The ROIVENUE Masterclass Sessions
We're delighted to announce that we received the title of "High Performer" in the marketing attribution category Read More
Introducing ROIVENUE 2.0
AI-powered attribution, more granular data, touchpoint-level attribution and more. Learn why ROIVENUE 2.0 is the best analytics, optimization and attribution software for ecommerce. Read More
G2 Names ROIVENUE "High Performer" in Marketing Attribution
We're delighted to announce that we received the title of "High Performer" in the marketing attribution category Read More
How Datart Beat Its Own Revenue Targets | Attribution Case Study
Learn how Datart used attribution to reallocate budgets among channels and drive incremental growth Read More
How to Quadruple E-commerce Sales | Attribution Case Study
Learn how furniture retailer Selsey utilized multi-touch attribution to grow campaign revenue four times and marketing ROI by 65%. Read More
Nail Down the Exact ROI of Your Channels | Case Study – Vodafone Czech Republic
Connect your Adobe Analytics data with cost data using ROIVENUE AI Data-driven attribution and Data feeds feature. Read More
How Big Players Achieved Effectivity and Growth | Continuous Improvement Cycle
This four-step process helps you to structure a series of tests into tasks. Thanks to this, evaluating the outcome is easier and helps you improve over time by making progress systematic. Read More
Faster, Simpler, Better - ROIVENUE Data Exports 2.0.
With the new ROIVENUE™ Data Exports 2.0, you are now able to easily get any performance marketing data to any platform you want to work with within a few minutes. Read More
Another Great Step Towards The Final Solution of The Attribution Problem? Introducing: Machine Learning RNN Attribution
We are introducing the all new data-driven attribution model based on artificial intelligence and Recurrent Neural Networks (RNN). Read More
Six Decisive Reasons Why You Should Start Using Power BI Right Now
We’re big fans of Power BI. It wouldn’t be a stretch to say that our clients are as well. Read More
The biggest change in ROIVENUE history. YES, we now have a free plan.
Econea Sees Positive ROI Using ROIVENUE Within the First 3 Months
Recommendations based on ROIVENUE's data-driven attribution models saved Econea over 15% of its total monthly marketing budget during the first wave of optimization. Read More
How to simplify your multi-channel attribution strategy
Do you have a comprehensive understanding of one of the most essential parts of the digital marketing world? Read More
What every e-commerce CMO needs to know for 2019
Are you positioned for the continual digitalization of marketing efforts? Read More
How to Kickstart Your Referral Program From Scratch
Word of mouth can take you places. We’ve compiled a list of examples that will inspire you to build a highly functional referral marketing game for your own store. Read More
The Difference Between Analysis and Attribution
Data is useless unless it enables action. In this article we take a brief dive into data analysis and how attribution changes everything. Read More
Effectively Allocating Your Budget Across Channels
Analyzing and understanding the entire customer journey for your business is both a complex and vital part of your strategy. We break it down for you in 500 words. Read More
The Difference Between Rule-based and Data-driven Attribution
What’s the right attribution model for measuring and optimizing campaign performance? How it helps you understand where to allocate advertising budget and focus marketing resources? Find out what the analytics experts recommend. Read More
Discovering Multi-Touch Attribution
The increasing demand for in depth-data analysis brings along an inevitable demand for a detailed data attribution model that allows marketers to credit all touch-points more precisely. Read More
180% Increase in ROI from Affiliates
Separating affiliate partners who bring real value from those who are only cannibalizing your marketing budget can be a nightmare. Read how Axa Assistance separated the good from the bad with ROIVENUE's Attribution Solution. Read More
Orange Doubles Revenue Thanks to Ad Impression Attribution
Read about how with a smarter budget redistribution Orange and Digline were able to double sales revenue with the same ROAS. Read More
Connecting Marketing Data and CRM with ROIVENUE™ Data Integration
When it comes to tracking your business performance, you don't have to limit yourself to your internal database. Explore how Sazka, GroupM, and Ušetřeno.cz are connecting their data and finding new success. Read More
Acquiring and Retaining Better Clients
We helped this lender mitigate risk through targeting better clients and improving its online loan application processes. Read More
Customer Acquisition up 36% on the Same Marketing Spend
Read about how we helped this vibrant e-shop (zoot.cz) use its data more effectively to increase its customer base in the most cost-effective way possible. Read More
Achieving 120% YOY Growth
What does it take to manage 14 E-Shops in seven countries? Read about how we helped achieve 120% year-over-year growth on an E-Commerce project and sped up the whole process of growth and decision making. Read More
Slevomat Rides the ROIVENUE™ Wave to Growth
Learn how you can increase revenue while keeping the same marketing budget as ROIVENUE™ did with Slevomat. Read More
An Introduction to Marketing Attribution
Not all attribution models are built the same. Here's what you need to know. From first touch to last touch, all the way to Markov Chains, Martin Faith breaks down the types of attribution models with real life examples. Read More
Getting Started with Microsoft Power BI
Excel is great, but Microsoft Power BI is just too enhanced not to use. It's incredible capabilities can be utilized for data viz and much more. Read More
Manage Complex Marketing Environments
Watch as Tomáš Mikletič discusses which marketing tools are the best for managing complex environments. Read More
Take the Guesswork Out of Marketing ROI
You have the data, what can you do with it? What tools and mindset will you need to succeed? Allow us to advise you how to invest intelligently. Read More
Google Attribution Is Finally Going to Solve All Marketers Problems
Or is It? Maybe, maybe not. Read up on why independent data is the key to sound, reliable measurement, and how ROIVENUE™ works its magic. Read More
Here's Why We Decided to Give 10% of the Company to Our Employees
Roivenue is defined by our incredible colleagues who believe there's a better way of digital marketing and are willing to do what it takes to prove to the world that it is the case. We want people to love it here. Read More
5 Reasons Why Google Analytics Isn't Enough
Getting the most out of the data flowing into your business can be challenging. Native and free tools are a good start, but they can't do everything. Read More
ROIVENUE Grew By 430% YOY and Is Doubling Down on Its Attribution Product
2017 was a very fortunate year for us here at Roivenue. Doubling the team, doubling our clients, product improvements, new offices in three new countries and much more. See what's new! Read More
ROIVENUE Gets up to 2,2M€ to Scale Its Attribution and Data Integration Suite
For a long time, we thought bootstrapping was the way to go... But now we've found the perfect partner in crime for our international expansion. Read More
Attribution Modelling for Dummies (And Marketers)
Our CEO, Pavel Sima wrote a short recap of different attribution models using simple, real-life metaphors. Finally you will be able to understand them and recall them with ease. Read More
Don't Worry About Your Privacy: Roivenue's Take on GDPR
Roivenue values the privacy of it's clients as well as it's clients users; here is a quick summary on our approach. Read More
The Biggest Trends We Spotted at DMEXCO 2018: Attribution, CLV and CMO-CFO relationships
DMEXCO is the best place to learn about trends in digital for the upcoming year. Our own Jan Randus distilled the trends for you and it all boils down to these three (plus one) topics. Read More
The Marketing Beast: 50/50 Offer for Growing E-Commerce Tigers
Read on if you are an e-commerce tiger who grow so fast that everything is in constant flux. Read More
Google Analytics skews 20% of your Conversion Data
Have you ever heard of Campaign timeout setting within Google Analytics? Almost no one has and it is skewing most of your data. Let's have a look at the problem and how can we fix it. Read More
ROIVENUE Has Been Ranked Within the TOP 15 Marketing Attribution Vendors
Research and Markets has named ROIVENUE™ as one of the TOP 15 major vendors offering multi-touch marketing attribution software and services worldwide. Read More
ROIVENUE Is Set to Save UK Retailers Billions
There are different ways to measure your marketing ROI, but the best one by far is multi-touch data-driven attribution. Watch the full interview of our CEO, Pavel Sima for Business Reporter. Read More
